Good clean and white hat
SEO is what you should be devoting your energy to if your website is to perform on the web constantly and without being penalized by Google. Learning how to do SEO and without making mistakes may take some time before you get the hang of things, in the mean time it's not worth risking your website's credibility. So the best option is to do a course or read a book about what you are trying to achieve.
SEO Method 2.0 by David Jenyns is what you should be looking at to do as this is a course that will teach you how to apply good organic methods to your website.
Getting results organically is a lot better than trying to find a loophole or some other scheme, as each loop hole is fixed and then you're back to zero, or in some cases behind everybody else.
The course starts of with 30 interviews with SEO Consultants and successful web marketers, and if this is all you do, is spend 30 hours listening to professionals talk about their techniques and systems, then you'll be very well off with your website.
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